Category: AdTech: Programmatic
Company: OpenX Inc.
OpenX is a programmatic advertising platform that connects publishers and advertisers to optimize ad revenue and performance. It serves both B2B organizations, offering advanced targeting, real-time bidding, and comprehensive analytics for effective campaign management.
Target Market: Both
Industries: Media & Entertainment, Retail & E-commerce, Technology & Software, Telecommunications, Financial Services & Banking, Gaming, Travel & Hospitality, Other
Website: https://www.openx.com
OpenX is a programmatic advertising platform that connects publishers and advertisers to optimize ad revenue and performance. It serves both B2B organizations, offering advanced targeting, real-time bidding, and comprehensive analytics for effective campaign management.
OpenX is best known for Leading independent programmatic ad exchange known for transparent, publisher-first auction dynamics, Strong CTV and premium publisher supply footprint enabling high-quality, brand-safe inventory at scale and Advanced real-time bidding and analytics that prioritize yield optimization and measurable revenue uplift.
OpenX primarily serves both B2B and B2C teams across Media & Entertainment, Retail & E-commerce, Technology & Software and Telecommunications.
OpenX is owned and operated by OpenX Inc.. See the company profile for leadership, milestones, and acquisitions.
OpenX is assessed across four dimensions — Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%) — using documented evidence that is refreshed monthly. See the methodology page for the full scoring rules.
The alternatives page lists sibling platforms in the AdTech: Programmatic category alongside OpenX, each with a full profile and side-by-side capability comparison so you can weigh the trade-offs for your use case.