Category: AdTech: Programmatic
Company: OpenX Inc.
OpenX is a programmatic advertising platform that connects publishers and advertisers to optimize ad revenue and performance. It serves both B2B organizations, offering advanced targeting, real-time bidding, and comprehensive analytics for effective campaign management.
Composite Score: 28.2
Rank: #1455
Target Market: Both
Industries: Media & Entertainment, Retail & E-commerce, Technology & Software, Telecommunications, Financial Services & Banking, Gaming, Travel & Hospitality, Other
Website: https://www.openx.com
OpenX is a marketing technology platform from OpenX Inc. in the AdTech: Programmatic category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
OpenX receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
OpenX currently has a composite score of 28.2 out of 100 (about 1.4 stars on a 5-point scale), placing it at rank #1455. Scores are recalculated monthly based on the latest evidence.
OpenX is owned and operated by OpenX Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to OpenX are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.