Category: B2B/ABM
Company: Propensity Inc.
Propensity is the only ABM platform with contact-based targeting and attribution so that B2B marketers can turn campaigns into measurable revenue.
Composite Score: 45.9
Rank: #145
Target Market: B2B
Website: https://www.propensity.com
Propensity is a marketing technology platform from Propensity Inc. in the B2B/ABM category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Propensity receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Propensity currently has a composite score of 45.9 out of 100 (about 2.3 stars on a 5-point scale), placing it at rank #145. Scores are recalculated monthly based on the latest evidence.
Propensity is owned and operated by Propensity Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Propensity are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.