Contact-Level Targeting
Run targeted ABM campaigns at the individual contact level for precise engagement.
Propensity
Category: B2B/ABM
Company: Propensity Inc.
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Learn more about our scoring methodology
Propensity is the only ABM platform with contact-based targeting and attribution so that B2B marketers can turn campaigns into measurable revenue.
Target Market: B2B
Key Features
AI-generated feature reference from web research · Generated 2026-04-19; citations identify available source support and do not independently verify every claim.
Contextual Advertising
Place ads alongside relevant content to capture high-intent buyer engagement effectively.
Geofencing Capabilities
Activate location-based targeting to engage buyers at high-intent venues and events.
Website Visitor Tracking
Identify individual visitors to your site and track their engagement with campaigns.
Data Enrichment Tools
Enhance contact and account data with verified demographic and firmographic information.
Omnichannel Campaign Execution
Execute campaigns across multiple channels including social, email, and direct mail.
Sales Activation Insights
Instantly activate sales based on detailed insights from buyer engagement data.
Enterprise-Grade Security
Ensure high standards for security, privacy, and compliance tailored for B2B teams.
Website: https://www.propensity.com
Frequently asked questions
What is Propensity?
Propensity is the only ABM platform with contact-based targeting and attribution so that B2B marketers can turn campaigns into measurable revenue.
What is Propensity known for?
Propensity is best known for Unique contact-based targeting and attribution specifically designed for B2B account-based marketing., Transforms marketing campaigns into measurable revenue, providing clear ROI insights for marketers. and Integrates seamlessly with existing sales and marketing tools, enhancing overall campaign effectiveness.. Its strongest capability coverage is in Attribution at account level.
Who is Propensity for?
Propensity primarily serves B2B organizations.
Who makes Propensity?
Propensity is owned and operated by Propensity Inc.. See the company profile for leadership, milestones, and acquisitions.
How is Propensity evaluated?
Propensity is assessed across four dimensions — Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%) — using documented evidence that is refreshed monthly. See the methodology page for the full scoring rules.
What are alternatives to Propensity?
The alternatives page lists sibling platforms in the B2B/ABM category alongside Propensity, each with a full profile and side-by-side capability comparison so you can weigh the trade-offs for your use case.