Category: Customer Data Platforms (CDP)
Company: SAS Institute Inc.
SAS Customer Intelligence 360 provides a comprehensive, fully integrated customer data platform to seamlessly collect, enhance, extend and activate customer data in real time.
Composite Score: 31.7
Rank: #805
Target Market: B2C
Industries: Retail & E-commerce, Financial Services & Banking, Healthcare & Life Sciences, Technology & Software, Media & Entertainment, Travel & Hospitality, Consumer Packaged Goods (CPG), Insurance
Website: https://www.sas.com/en_us/solutions/customer-intelligence/marketing/embedded-cdp.html
SAS Customer Data Platform is a marketing technology platform from SAS Institute Inc. in the Customer Data Platforms (CDP) category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
SAS Customer Data Platform receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
SAS Customer Data Platform currently has a composite score of 31.7 out of 100 (about 1.6 stars on a 5-point scale), placing it at rank #805. Scores are recalculated monthly based on the latest evidence.
SAS Customer Data Platform is owned and operated by SAS Institute Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to SAS Customer Data Platform are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.