Category: Social & Community Management
Company: Sprout Social Inc.
Sprout Social is a social media management platform that helps B2C organizations streamline publishing, scheduling, and approvals. It offers social listening for topic detection and crisis monitoring to enhance community engagement. Designed for both small and large businesses in North America and Europe.
Founded: 2010
Headquarters: Chicago, Illinois, United States
Target Market: B2C
Industries: Retail & E-commerce, Technology & Software, Media & Entertainment, Professional Services, Financial Services & Banking, Healthcare & Life Sciences, Travel & Hospitality, Consumer Packaged Goods (CPG)
Website: https://sproutsocial.com
Sprout Social is a social media management platform that helps B2C organizations streamline publishing, scheduling, and approvals. It offers social listening for topic detection and crisis monitoring to enhance community engagement. Designed for both small and large businesses...
Its strongest capability coverage is in Collaboration tools, Content scheduling and publishing, Engagement and community management and Publishing/scheduling & approvals.
Sprout Social primarily serves B2C brands across Retail & E-commerce, Technology & Software, Media & Entertainment and Professional Services.
Sprout Social is owned and operated by Sprout Social Inc. and was founded in 2010 headquartered in Chicago, Illinois, United States. See the company profile for leadership, milestones, and acquisitions.
Sprout Social is assessed across four dimensions — Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%) — using documented evidence that is refreshed monthly. See the methodology page for the full scoring rules.
The alternatives page lists sibling platforms in the Social & Community Management category alongside Sprout Social, each with a full profile and side-by-side capability comparison so you can weigh the trade-offs for your use case.