Category: Social & Community Management
Company: Sprout Social Inc.
Sprout Social is a social media management platform that helps B2C organizations streamline publishing, scheduling, and approvals. It offers social listening for topic detection and crisis monitoring to enhance community engagement. Designed for both small and large businesses in North America and Europe.
Composite Score: 46.0
Rank: #142
Founded: 2010
Headquarters: Chicago, Illinois, United States
Target Market: B2C
Industries: Retail & E-commerce, Technology & Software, Media & Entertainment, Professional Services, Financial Services & Banking, Healthcare & Life Sciences, Travel & Hospitality, Consumer Packaged Goods (CPG)
Website: https://sproutsocial.com
Sprout Social is a marketing technology platform from Sprout Social Inc. in the Social & Community Management category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Sprout Social receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Sprout Social currently has a composite score of 46.0 out of 100 (about 2.3 stars on a 5-point scale), placing it at rank #142. Scores are recalculated monthly based on the latest evidence.
Sprout Social is owned and operated by Sprout Social Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Sprout Social are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.