Category: AdTech: Programmatic
Company: Viant Technology LLC
Viant DSP is a demand-side platform that enables B2C advertisers to programmatically buy digital media across various channels. It offers advanced targeting capabilities and real-time analytics, allowing brands to optimize their ad spend effectively.
Composite Score: 43.8
Rank: #212
Founded: 1999
Target Market: B2C
Industries: Retail & E-commerce, Consumer Packaged Goods (CPG), Media & Entertainment, Technology & Software, Financial Services & Banking, Travel & Hospitality, Automotive, Healthcare & Life Sciences
Website: https://www.viantinc.com/solutions/dsp/
Viant DSP is a marketing technology platform from Viant Technology LLC in the AdTech: Programmatic category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Viant DSP receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Viant DSP currently has a composite score of 43.8 out of 100 (about 2.2 stars on a 5-point scale), placing it at rank #212. Scores are recalculated monthly based on the latest evidence.
Viant DSP is owned and operated by Viant Technology LLC. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Viant DSP are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.