Viant Omnichannel Marketing Platform
Suite Type: ad-measurement-led
Company: Viant Technology LLC
The Viant Omnichannel Marketing Platform is an ad-measurement-led solution that integrates Viant AI and Viant DSP for comprehensive campaign management. It serves advertisers looking to optimize their media spend and enhance audience targeting across multiple channels.
Key Features
- Omnichannel Campaign Management: Manage advertising campaigns across multiple channels like CTV, audio, and mobile seamlessly.
- Programmatic Linear TV Advertising: Streamline linear TV ad buying with live addressable and non-addressable inventory access.
- Digital Audio Advertising: Engage listeners with programmatic audio ads across all devices during their favorite content.
- Digital Out-of-Home (DOOH) Integration: Deliver captivating creatives and manage roadside and indoor digital billboard campaigns.
- In-Game Advertising Solutions: Deploy relevant ads within video games, enhancing user experience without interruptions.
- Mobile Advertising Capabilities: Reach consumers on mobile devices deterministically, targeting users based on location and behavior.
- Native Advertising Formats: Format ads to match site content, enhancing engagement and response rates with seamless integration.