Consumer Insights Platform
Integrates consumer data and AI to provide actionable insights for brands
Zappi
Category: Research Platforms
Company: Zappi Inc.
Learn more about our scoring methodology
Zappi is a research platform that enables enterprise B2C companies to gather consumer insights through automated testing and feedback. It provides tools for concept testing, ad testing, and consumer understanding, facilitating data-driven decision-making.
Founded: 2012
Target Market: B2C
Industries: Retail & E-commerce, Consumer Packaged Goods (CPG), Media & Entertainment, Technology & Software, Financial Services & Banking, Travel & Hospitality, Professional Services, Food & Beverage
Key Features
AI-generated feature reference from web research · Generated 2025-11-28; citations identify available source support and do not independently verify every claim.
Product Development Tools
Facilitates the creation of successful products through data-driven decision-making
Advertising Effectiveness Measurement
Evaluates ad performance using real-time analytics and consumer feedback
Benchmarking Reports
Generates comprehensive reports on creative effectiveness and market performance
Collaboration with Agencies
Enables seamless collaboration between brands and creative agencies for optimized campaigns
API Integration Capabilities
Offers robust APIs for integrating with existing marketing technology stacks
Data Visualization Tools
Visualizes complex data sets to enhance comprehension and strategic planning
Targeted Campaign Development
Supports the design of targeted marketing campaigns based on consumer insights
Website: https://www.zappi.io
Frequently asked questions
What is Zappi?
Zappi is a research platform that enables enterprise B2C companies to gather consumer insights through automated testing and feedback. It provides tools for concept testing, ad testing, and consumer understanding, facilitating data-driven decision-making.
Who is Zappi for?
Zappi primarily serves B2C brands across Retail & E-commerce, Consumer Packaged Goods (CPG), Media & Entertainment and Technology & Software.
Who makes Zappi?
Zappi is owned and operated by Zappi Inc. and was founded in 2012. See the company profile for leadership, milestones, and acquisitions.
How is Zappi evaluated?
Zappi is assessed across four dimensions — Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%) — using documented evidence that is refreshed monthly. See the methodology page for the full scoring rules.
What are alternatives to Zappi?
The alternatives page lists sibling platforms in the Research Platforms category alongside Zappi, each with a full profile and side-by-side capability comparison so you can weigh the trade-offs for your use case.