Category: Research Platforms
Company: Zappi Inc.
Zappi is a research platform that enables enterprise B2C companies to gather consumer insights through automated testing and feedback. It provides tools for concept testing, ad testing, and consumer understanding, facilitating data-driven decision-making.
Founded: 2012
Target Market: B2C
Industries: Retail & E-commerce, Consumer Packaged Goods (CPG), Media & Entertainment, Technology & Software, Financial Services & Banking, Travel & Hospitality, Professional Services, Food & Beverage
Website: https://www.zappi.io
Zappi is a research platform that enables enterprise B2C companies to gather consumer insights through automated testing and feedback. It provides tools for concept testing, ad testing, and consumer understanding, facilitating data-driven decision-making.
Zappi primarily serves B2C brands across Retail & E-commerce, Consumer Packaged Goods (CPG), Media & Entertainment and Technology & Software.
Zappi is owned and operated by Zappi Inc. and was founded in 2012. See the company profile for leadership, milestones, and acquisitions.
Zappi is assessed across four dimensions — Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%) — using documented evidence that is refreshed monthly. See the methodology page for the full scoring rules.
The alternatives page lists sibling platforms in the Research Platforms category alongside Zappi, each with a full profile and side-by-side capability comparison so you can weigh the trade-offs for your use case.