Category: Research Platforms
Company: Zappi Inc.
Zappi is a research platform that enables enterprise B2C companies to gather consumer insights through automated testing and feedback. It provides tools for concept testing, ad testing, and consumer understanding, facilitating data-driven decision-making.
Composite Score: 30.9
Rank: #1276
Founded: 2012
Target Market: B2C
Industries: Retail & E-commerce, Consumer Packaged Goods (CPG), Media & Entertainment, Technology & Software, Financial Services & Banking, Travel & Hospitality, Professional Services, Food & Beverage
Website: https://www.zappi.io
Zappi is a marketing technology platform from Zappi Inc. in the Research Platforms category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Zappi receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Zappi currently has a composite score of 30.9 out of 100 (about 1.5 stars on a 5-point scale), placing it at rank #1276. Scores are recalculated monthly based on the latest evidence.
Zappi is owned and operated by Zappi Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Zappi are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.