Category: Customer Data Platforms (CDP)
Company: Zeotap CDP Inc.
Zeotap CDP is a customer data platform that centralizes and unifies customer data for identity resolution and activation. It serves enterprise B2C companies by providing tools for audience segmentation and insights-driven marketing strategies across regions like North America, Europe, and the Middle East.
Composite Score: 43.1
Rank: #292
Founded: 2014
Headquarters: Berlin, Germany
Target Market: B2C
Industries: Financial Services & Banking, Retail & E-commerce, Consumer Packaged Goods (CPG), Media & Entertainment, Technology & Software, Travel & Hospitality, Automotive, Insurance
Website: https://www.zeotap.com/
Zeotap CDP is a marketing technology platform from Zeotap CDP Inc. in the Customer Data Platforms (CDP) category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Zeotap CDP receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Zeotap CDP currently has a composite score of 43.1 out of 100 (about 2.2 stars on a 5-point scale), placing it at rank #292. Scores are recalculated monthly based on the latest evidence.
Zeotap CDP is owned and operated by Zeotap CDP Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Zeotap CDP are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.