mParticle Platform

Suite Type: Suite (Light)

Company: Rokt Inc

CDP with rules, connections, and analytics/engagement add-ons.

Founded: 2013

Website: https://mparticle.com

Frequently asked questions

What is mParticle Platform?

CDP with rules, connections, and analytics/engagement add-ons.

Who makes mParticle Platform?

mParticle Platform is built and operated by Rokt Inc and was founded in 2013. See the company profile for leadership, milestones, and acquisitions.

How is mParticle Platform evaluated?

mParticle Platform is assessed across Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%), using documented evidence refreshed monthly. The methodology page describes the underlying rules.