Suite Type: Suite (Light)
Company: Rokt Inc
CDP with rules, connections, and analytics/engagement add-ons.
Composite Score: 46.4
Rank: #8
Founded: 2013
Website: https://mparticle.com
mParticle Platform is an enterprise marketing technology suite from Rokt Inc. The Agile Brand Guide List evaluates its capability coverage, customer signals, and vision alignment versus other suites.
mParticle Platform receives a composite score from 0 to 100, weighted across Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). The methodology page describes the underlying rules and evidence used.
mParticle Platform currently has a composite score of 46.4 out of 100 (about 2.3 stars on a 5-point scale), placing it at rank #8. Scores are refreshed monthly.
mParticle Platform is built and operated by Rokt Inc. Visit the company profile for leadership, milestones, and acquisitions.