Category: Customer Data Platforms (CDP)
Company: Rokt Inc
mParticle is a customer data platform that simplifies the collection, organization, and activation of user data across various channels, enabling businesses to deliver personalized and engaging customer experiences.
Composite Score: 47.9
Rank: #83
Founded: 2013
Headquarters: New York, New York, United States
Target Market: B2C
Industries: Retail & E-commerce, Media & Entertainment, Technology & Software, Healthcare & Life Sciences, Financial Services & Banking, Consumer Packaged Goods (CPG), Professional Services, Other
Website: https://www.mparticle.com/
mParticle is a marketing technology platform from Rokt Inc in the Customer Data Platforms (CDP) category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
mParticle receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
mParticle currently has a composite score of 47.9 out of 100 (about 2.4 stars on a 5-point scale), placing it at rank #83. Scores are recalculated monthly based on the latest evidence.
mParticle is owned and operated by Rokt Inc. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to mParticle are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.