Category: Customer Data Platforms (CDP)
Company: Rokt Inc
mParticle is a customer data platform that simplifies the collection, organization, and activation of user data across various channels, enabling businesses to deliver personalized and engaging customer experiences.
Founded: 2013
Headquarters: New York, New York, United States
Target Market: B2C
Industries: Retail & E-commerce, Media & Entertainment, Technology & Software, Healthcare & Life Sciences, Financial Services & Banking, Consumer Packaged Goods (CPG), Professional Services, Other
Website: https://www.mparticle.com/
mParticle is a customer data platform that simplifies the collection, organization, and activation of user data across various channels, enabling businesses to deliver personalized and engaging customer experiences.
mParticle is best known for Renowned for its robust data integration capabilities across multiple platforms and channels., Excels in real-time customer data unification, enabling personalized marketing at scale. and Offers advanced identity resolution features that enhance user engagement and analytics accuracy.. Its strongest capability coverage is in Audience builder (segmentation at scale), Destination connectors (ad, email, web, mobile), Privacy/PII controls & data residency and Real-time ingestion & activation (data collection).
mParticle primarily serves B2C brands across Retail & E-commerce, Media & Entertainment, Technology & Software and Healthcare & Life Sciences.
mParticle is owned and operated by Rokt Inc and was founded in 2013 headquartered in New York, New York, United States. See the company profile for leadership, milestones, and acquisitions.
mParticle is assessed across four dimensions — Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%) — using documented evidence that is refreshed monthly. See the methodology page for the full scoring rules.
The alternatives page lists sibling platforms in the Customer Data Platforms (CDP) category alongside mParticle, each with a full profile and side-by-side capability comparison so you can weigh the trade-offs for your use case.