Unified Customer Profiles
Consolidate data from multiple sources into a single, actionable customer profile.
mParticle
Category: Customer Data Platforms (CDP)
Company: Rokt
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mParticle is a customer data platform that simplifies the collection, organization, and activation of user data across various channels, enabling businesses to deliver personalized and engaging customer experiences.
Founded: 2013
Headquarters: New York, New York, United States
Target Market: B2C
Industries: Retail & E-commerce, Media & Entertainment, Technology & Software, Healthcare & Life Sciences, Financial Services & Banking, Consumer Packaged Goods (CPG), Professional Services, Other
Key Features
AI-generated feature reference from web research ยท Generated 2025-11-20; citations identify available source support and do not independently verify every claim.
Real-time Data Activation
Activate customer data in real time across various channels without silos.
AI-Powered Insights
Utilize machine learning for predictive analytics and informed decision-making at scale.
Comprehensive API Integrations
Leverage hundreds of API-based integrations to streamline data flow across systems.
Journey Analytics
Gain insights into customer journeys using AI-driven predictions and analytics.
Multi-Channel Audience Activation
Engage customers through tailored experiences across web, mobile, and email channels.
Privacy Compliance Features
Ensure data governance and compliance with privacy regulations seamlessly.
Data-Driven Culture Enhancement
Facilitate real-time data access to promote faster decision-making across teams.
Website: https://www.mparticle.com/
Frequently asked questions
What is mParticle?
mParticle is a customer data platform (CDP) that centralizes first-party customer data, enabling collection, unification, and activation of signals across channels to support targeted marketing and measurement. The platform focuses on turning customer data into audiences and actions for performance marketing, with capabilities for real-time segmentation and activation into paid media and lifecycle systems.
Sources: https://www.mparticle.com/, https://www.mparticle.com/solutions/activate-customers/
What are its key features?
Key features include unified customer profiles and real-time segmentation for audience creation, AI-driven predictive audiences and analytics for prioritization, multi-channel activation connectors to send audiences to ad platforms and engagement tools, and workflow features to move from audience idea to activation quickly; the platform also emphasizes reducing wasted acquisition spend and enabling durable paid-media performance.
Sources: https://www.mparticle.com/, https://www.mparticle.com/solutions/stop-wasted-spend/
Who are its primary competitors?
Primary competitors in the CDP space include Twilio Segment, Adobe Real-Time CDP, Zeta Global CDP, Redpoint Global CDP, Treasure AI Customer Data Platform, Cordial Customer Data Platform, NGData Intelligent Engagement Platform, and SAS Customer Data Platform. These vendors offer overlapping capabilities around customer data unification, segmentation, activation, and analytics.
Sources: https://www.mparticle.com/, https://agilebrandguide.com/wiki/customer-data/mparticle/
What industries and types of companies often use mParticle?
mParticle is used by B2C organizations across industries such as retail & e-commerce, media & entertainment, technology & software, healthcare & life sciences, financial services & banking, consumer packaged goods (CPG), and professional services; it serves both small and large organizations that need real-time customer profiles, audience activation, and measurement to improve acquisition and lifecycle outcomes.
Sources: https://www.mparticle.com/, https://www.mparticle.com/solutions/find-best-customers/