Top 10 Salesforce Data 360 CDP Alternatives

Ranked alternatives to Salesforce Data 360 CDP in the Customer Data Platforms (CDP) category, based on composite scoring.

  1. Hightouch Composable CDP — Stronger in Measurement hooks (attribution/MMM exports) and Unified profiles (stitching, identity graph), overall composite +19.4.
  2. Treasure AI CDP — Stronger in Unified profiles (stitching, identity graph) and Real-time ingestion & activation (data collection), overall composite +16.1.
  3. Tealium AudienceStream — Stronger in Destination connectors (ad, email, web, mobile) and Privacy/PII controls & data residency, overall composite +9.6.
  4. GrowthLoop — Stronger in Audience builder (segmentation at scale) and Privacy/PII controls & data residency, overall composite +7.8.
  5. Twilio Segment — Stronger in Privacy/PII controls & data residency and Real-time ingestion & activation (data collection), overall composite +6.1.
  6. mParticle — Stronger in Audience builder (segmentation at scale) and Destination connectors (ad, email, web, mobile), overall composite +5.9.
  7. Optimizely Data Platform — Stronger in Destination connectors (ad, email, web, mobile) and Real-time ingestion & activation (data collection), overall composite +5.3.
  8. Amperity — Stronger in Unified profiles (stitching, identity graph) and Audience builder (segmentation at scale), overall composite +4.7.
  9. Ometria — Stronger in Real-time ingestion & activation and Real-time ingestion & activation (data collection), overall composite +4.5.
  10. Blueshift — Stronger in Unified profiles (stitching, identity graph) and Audience builder (segmentation at scale), overall composite +4.0.