Category: Customer Data Platforms (CDP)
Company: Tealium Inc.
Tealium is a leading Customer Data Platform (CDP) that enables businesses to unify their customer data across web, mobile, offline, and IoT devices in real-time to deliver more personalized and data-driven customer experiences.
Founded: 2008
Headquarters: San Diego, California, United States
Target Market: B2C
Industries: Retail & E-commerce, Healthcare & Life Sciences, Financial Services & Banking, Technology & Software, Media & Entertainment, Travel & Hospitality, Consumer Packaged Goods (CPG), Professional Services
Sources: https://tealium.com
Website: https://tealium.com
Tealium AudienceStream is Tealium's Customer Data Platform (CDP) that collects and unifies customer data from web, mobile, server, IoT, and enterprise sources into persistent, real-time profiles for activation and analytics. It serves as the orchestration layer to resolve identity, enforce consent, enrich events, and route customer data to analytics, marketing, or AI endpoints in real time.
Sources: https://tealium.com/platform/cdp-overview, https://tealium.com/platform/data-collection
Key features include real-time customer data unification and persistent profiles; comprehensive data collection across web, mobile, server and IoT; consent and privacy controls enforced at capture and activation; enrichment and orchestration tools (including serverless logic) for routing and transforming events; and broad activation options to 1,300+ integrations and cloud destinations for analytics and AI.
Sources: https://tealium.com/platform, https://tealium.com/platform/enrichment-orchestration
Primary competitors named for the same CDP category include Twilio Segment, Adobe Real-Time CDP, Redpoint Global CDP, Zeta Global CDP, SAS Customer Data Platform, Treasure AI Customer Data Platform, NGData Intelligent Engagement Platform, and Cordial Customer Data Platform.
Sources: https://agilebrandguide.com/wiki/customer-data/tealium/, https://tealium.com/platform/cdp-overview
Enterprise B2C organizations across retail & e-commerce, travel & hospitality, media & entertainment, technology/software, financial services & banking, healthcare & life sciences, consumer packaged goods (CPG), and professional services commonly use AudienceStream for unified profiles, real-time activation, and governed data pipelines at scale.
Sources: https://tealium.com/platform/cdp-overview, https://tealium.com