Real-time Event Collection
Capture events from web, mobile, server, API, IoT, and enterprise sources with consent at collection.
Sources: https://tealium.com
Tealium AudienceStream
Category: Customer Data Platforms (CDP)
Company: Tealium Inc.
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Tealium is a leading Customer Data Platform (CDP) that enables businesses to unify their customer data across web, mobile, offline, and IoT devices in real-time to deliver more personalized and data-driven customer experiences.
Founded: 2008
Headquarters: San Diego, California, United States
Target Market: B2C
Industries: Retail & E-commerce, Healthcare & Life Sciences, Financial Services & Banking, Technology & Software, Media & Entertainment, Travel & Hospitality, Consumer Packaged Goods (CPG), Professional Services
Key Features
AI-generated feature reference from web research · Generated 2026-07-31; citations identify available source support and do not independently verify every claim.
Identity Resolution & Profiles
Resolve customer identity across devices and channels into persistent, up-to-date unified profiles.
Sources: https://tealium.com
Consent-aware Data Governance
Enforce block-by-default rules and inline PII controls to carry consent across every activation path.
Sources: https://tealium.com
Serverless Enrichment & Logic
Run custom serverless functions to enrich events, apply business logic, and transform data in-stream.
Sources: https://tealium.com
AI Model Integration
Feed identity-resolved, consented event streams to Bedrock, OpenAI, Vertex AI, or custom endpoints in real time.
Sources: https://tealium.com
Managed In-Stream AI Labeling
Classify intent, sentiment, and buying signals inside event streams via a managed AI agent for immediate use.
Sources: https://tealium.com
Cloud & Real-time Activation
Activate profiles and predictions across Snowflake, BigQuery, Redshift, data clouds, or 1,300+ destination integrations.
Sources: https://tealium.com
Governed Warehouse Pipelines
Stream clean, enriched data into enterprise data warehouses with scheduled and streaming pipeline controls.
Sources: https://tealium.com
Website: https://tealium.com
Product demos and videos
Videos are provided for reference by the listed profile sources and hosted on YouTube. See more on One Amazing Thing with Greg Kihlström.
Frequently asked questions
What is Tealium AudienceStream?
Tealium AudienceStream is Tealium's Customer Data Platform (CDP) that collects and unifies customer data from web, mobile, server, IoT, and enterprise sources into persistent, real-time profiles for activation and analytics. It serves as the orchestration layer to resolve identity, enforce consent, enrich events, and route customer data to analytics, marketing, or AI endpoints in real time.
Sources: https://tealium.com/platform/cdp-overview, https://tealium.com/platform/data-collection
What are its key features?
Key features include real-time customer data unification and persistent profiles; comprehensive data collection across web, mobile, server and IoT; consent and privacy controls enforced at capture and activation; enrichment and orchestration tools (including serverless logic) for routing and transforming events; and broad activation options to 1,300+ integrations and cloud destinations for analytics and AI.
Sources: https://tealium.com/platform, https://tealium.com/platform/enrichment-orchestration
Who are its primary competitors?
Primary competitors named for the same CDP category include Twilio Segment, Adobe Real-Time CDP, Redpoint Global CDP, Zeta Global CDP, SAS Customer Data Platform, Treasure AI Customer Data Platform, NGData Intelligent Engagement Platform, and Cordial Customer Data Platform.
Sources: https://agilebrandguide.com/wiki/customer-data/tealium/, https://tealium.com/platform/cdp-overview
What industries and types of companies often use Tealium AudienceStream?
Enterprise B2C organizations across retail & e-commerce, travel & hospitality, media & entertainment, technology/software, financial services & banking, healthcare & life sciences, consumer packaged goods (CPG), and professional services commonly use AudienceStream for unified profiles, real-time activation, and governed data pipelines at scale.
Sources: https://tealium.com/platform/cdp-overview, https://tealium.com