Top 10 ZoomInfo Alternatives

Ranked alternatives to ZoomInfo in the B2B/ABM category, based on composite scoring.

  1. Demandbase — Stronger in CRM/CDP/DWH integrations and Intent data ingestion & activation, overall composite +11.2.
  2. Apollo — Stronger in Sales engagement sequences (MKT-aligned) and CRM/CDP/DWH integrations, overall composite +10.4.
  3. Propensity — Stronger in Attribution at account level and Account/ICP modeling & fit scoring, overall composite +7.8.
  4. Drift — Stronger in Account/ICP modeling & fit scoring and Attribution at account level, overall composite +7.6.
  5. Aurasell — Stronger in CRM/CDP/DWH integrations and Intent data ingestion & activation, overall composite +7.4.
  6. 6sense — overall composite +4.3.
  7. RevSure B2B GTM — Stronger in Attribution at account level and Buying-group mapping & routing, overall composite +3.9.
  8. Default — Stronger in CRM/CDP/DWH integrations and Lead/account assignment & SLAs, tighter overall composite (-2.4).
  9. ChurnZero — tighter overall composite (-4.7).
  10. DIalpad Sales — tighter overall composite (-5.5).