Top 10 ZoomInfo Alternatives

Ranked alternatives to ZoomInfo in the B2B/ABM category, based on composite scoring.

  1. Apollo — Stronger in Intent data ingestion & activation and CRM/CDP/DWH integrations, overall composite +15.5.
  2. Demandbase — Stronger in CRM/CDP/DWH integrations and Intent data ingestion & activation, overall composite +14.5.
  3. 6sense — overall composite +11.0.
  4. Aurasell — Stronger in CRM/CDP/DWH integrations and Intent data ingestion & activation, overall composite +10.5.
  5. Propensity — Stronger in Attribution at account level and Account/ICP modeling & fit scoring, overall composite +7.8.
  6. Drift — Stronger in Account/ICP modeling & fit scoring and Attribution at account level, overall composite +7.6.
  7. Highspot — Stronger in CRM/CDP/DWH integrations and Partner ecosystems & marketplaces, overall composite +5.2.
  8. RevSure B2B GTM — Stronger in Attribution at account level and Buying-group mapping & routing, overall composite +3.9.
  9. Actively — overall composite +1.4.
  10. Default — Stronger in CRM/CDP/DWH integrations and Lead/account assignment & SLAs, tighter overall composite (-2.4).