Digital Experience Platforms & CMS MarTech Platforms – Capability & Market Analysis Analyze Digital Experience Platforms & CMS platforms by capability coverage, company size, revenue, founding year, headquarters, and recent milestones.
Overview · Analysis · Category Description and Core Capabilities View All Digital Experience Platforms & CMS Platforms
Platform facts Optimizely DXP — founded 2010; headquarters: New York, New York, United States; employees: 1k_5k; revenue: 100m_1bContentstack — founded 2015; headquarters: Austin, Texas, United States; employees: 201_1k; revenue: 100m_1bSitecore DXP — founded 2001; headquarters: San Francisco, California, United States; employees: 1k_5k; revenue: 100m_1bAdobe Experience Manager Sites — founded 1982; headquarters: San Jose, California, United States; employees: over_20k; revenue: over_10bPimcore — headquarters: Salzburg, Salzburg, Austria; employees: 51_200Storyblok — headquarters: Linz, Austria; employees: 201_1k; revenue: 25m_100mAcquia DXP — founded 2007; headquarters: Boston, Massachusetts, United States; employees: 1k_5k; revenue: 100m_1bContentful — founded 2013; headquarters: Berlin, Germany; employees: 201_1k; revenue: 100m_1bHygraph — headquarters: Berlin, Germany; employees: 51_200; revenue: 5m_25mOpenText — founded 1991; headquarters: Waterloo, Ontario, Canada; employees: over_20k; revenue: 1b_10bCapability coverage Coverage is shown for the leading platforms using the category's assessed capabilities.
Optimizely DXP A/B/n testing & on-page experiments: strong Component/design system governance: strong Content services (search, taxonomy, metadata, localization): established Workflows, roles, and approvals: strong Content modeling (extensible content types): comprehensive Content services (search, taxonomy, localization): strong Content planning/editorial workflows: strong Content & Experience Analytics (page, content, and audience metrics): strong A/B/n & experiments on page: comprehensive Edge delivery/preview and rollback: established Multi-site/page management & headless APIs: strong Extensibility (apps/marketplace, webhooks): strong Personalization rules + ML hooks: comprehensive Contentstack A/B/n testing & on-page experiments: partial Component/design system governance: partial Content services (search, taxonomy, metadata, localization): partial Workflows, roles, and approvals: partial Content modeling (extensible content types): strong Content services (search, taxonomy, localization): strong Content planning/editorial workflows: partial Content & Experience Analytics (page, content, and audience metrics): partial A/B/n & experiments on page: partial Edge delivery/preview and rollback: limited Multi-site/page management & headless APIs: comprehensive Extensibility (apps/marketplace, webhooks): limited Personalization rules + ML hooks: established Sitecore DXP A/B/n testing & on-page experiments: established Component/design system governance: strong Content services (search, taxonomy, metadata, localization): strong Workflows, roles, and approvals: established Content modeling (extensible content types): established Content services (search, taxonomy, localization): established Content planning/editorial workflows: established Content & Experience Analytics (page, content, and audience metrics): established A/B/n & experiments on page: partial Edge delivery/preview and rollback: partial Multi-site/page management & headless APIs: strong Extensibility (apps/marketplace, webhooks): established Personalization rules + ML hooks: strong Adobe Experience Manager Sites A/B/n testing & on-page experiments: established Component/design system governance: established Content services (search, taxonomy, metadata, localization): established Workflows, roles, and approvals: strong Content modeling (extensible content types): strong Content services (search, taxonomy, localization): established Content planning/editorial workflows: established Content & Experience Analytics (page, content, and audience metrics): partial A/B/n & experiments on page: partial Edge delivery/preview and rollback: not documented Multi-site/page management & headless APIs: not documented Extensibility (apps/marketplace, webhooks): not documented Personalization rules + ML hooks: not documented Pimcore A/B/n testing & on-page experiments: not documented Component/design system governance: not documented Content services (search, taxonomy, metadata, localization): not documented Workflows, roles, and approvals: not documented Content modeling (extensible content types): not documented Content services (search, taxonomy, localization): not documented Content planning/editorial workflows: not documented Content & Experience Analytics (page, content, and audience metrics): not documented A/B/n & experiments on page: not documented Edge delivery/preview and rollback: not documented Multi-site/page management & headless APIs: not documented Extensibility (apps/marketplace, webhooks): not documented Personalization rules + ML hooks: not documented Storyblok A/B/n testing & on-page experiments: not documented Component/design system governance: partial Content services (search, taxonomy, metadata, localization): partial Workflows, roles, and approvals: partial Content modeling (extensible content types): partial Content services (search, taxonomy, localization): partial Content planning/editorial workflows: partial Content & Experience Analytics (page, content, and audience metrics): not documented A/B/n & experiments on page: not documented Edge delivery/preview and rollback: limited Multi-site/page management & headless APIs: established Extensibility (apps/marketplace, webhooks): partial Personalization rules + ML hooks: not documented Acquia DXP A/B/n testing & on-page experiments: limited Component/design system governance: partial Content services (search, taxonomy, metadata, localization): partial Workflows, roles, and approvals: partial Content modeling (extensible content types): established Content services (search, taxonomy, localization): partial Content planning/editorial workflows: limited Content & Experience Analytics (page, content, and audience metrics): partial A/B/n & experiments on page: limited Edge delivery/preview and rollback: limited Multi-site/page management & headless APIs: partial Extensibility (apps/marketplace, webhooks): partial Personalization rules + ML hooks: partial Contentful A/B/n testing & on-page experiments: limited Component/design system governance: limited Content services (search, taxonomy, metadata, localization): established Workflows, roles, and approvals: established Content modeling (extensible content types): partial Content services (search, taxonomy, localization): established Content planning/editorial workflows: partial Content & Experience Analytics (page, content, and audience metrics): limited A/B/n & experiments on page: not documented Edge delivery/preview and rollback: partial Multi-site/page management & headless APIs: strong Extensibility (apps/marketplace, webhooks): established Personalization rules + ML hooks: partial Hygraph A/B/n testing & on-page experiments: not documented Component/design system governance: limited Content services (search, taxonomy, metadata, localization): partial Workflows, roles, and approvals: partial Content modeling (extensible content types): established Content services (search, taxonomy, localization): partial Content planning/editorial workflows: limited Content & Experience Analytics (page, content, and audience metrics): not documented A/B/n & experiments on page: not documented Edge delivery/preview and rollback: limited Multi-site/page management & headless APIs: established Extensibility (apps/marketplace, webhooks): partial Personalization rules + ML hooks: partial OpenText A/B/n testing & on-page experiments: not documented Component/design system governance: not documented Content services (search, taxonomy, metadata, localization): partial Workflows, roles, and approvals: not documented Content modeling (extensible content types): not documented Content services (search, taxonomy, localization): partial Content planning/editorial workflows: not documented Content & Experience Analytics (page, content, and audience metrics): partial A/B/n & experiments on page: not documented Edge delivery/preview and rollback: not documented Multi-site/page management & headless APIs: not documented Extensibility (apps/marketplace, webhooks): not documented Personalization rules + ML hooks: limited Employee distribution across active platforms 11_50: 2 platforms 1k_5k: 5 platforms 201_1k: 6 platforms 51_200: 5 platforms over_20k: 2 platforms Not reported: 14 platforms Revenue distribution across active platforms 100m_1b: 7 platforms 1b_10b: 1 platforms 25m_100m: 4 platforms 5m_25m: 4 platforms over_10b: 1 platforms Not reported: 17 platforms Recent milestones from leading platforms Sitecore DXP : Acquired Scrunch AI Inc. (2026-06-03) — Sitecore said to acquire Scrunch for $225 millionSitecore DXP : Sitecore Acquires Scrunch to Help Brands Influence Discovery and Buying Decisions in the AI-Search Era (2026-06-03) — Sitecore today announced that it acquired Scrunch, an AI customer experience platform that helps brands understand and improve how they appear in AI search. The acquisition come...Hygraph : Hygraph raises $10M to Unify the Content Layer | Hygraph (2026-01-01) — We've raised a Series A investment of $10M to unify the Content Layer. Keep ... 2026 - All Rights Reserved. Hygraph.OpenText : OpenText Buys Carbonite, Inc. (2025-12-07) — OpenText (NASDAQ: OTEX), (TSX: OTEX), “The Information Company,” announced today that it has completed the closing of the previously announced acquisition of ...Adobe Experience Manager Sites : Adobe bolsters AI marketing tools with $1.9 billion Semrush buy ... (2025-11-19) — Nov 19, 2025 ... Adobe will acquire software platform Semrush for $1.9 billion, the companies said on Wednesday, as the Photoshop maker looks to strengthen ...