Leading platforms in Identity Resolution & Data Enrichment
Reltio — Unify siloed data into trusted 360 views with Reltio. Power AI, improve operations, and drive growth with real-time context intelligence.
LiveRamp — Data connectivity platform for identity resolution and audience activation
Acxiom — Acxiom helps brands realize the greatest value from data and technology.
Epsilon PeopleCloud — PeopleCloud is an integrated digital marketing platform that helps personalize customer journeys. ✓ Learn more about this all-in-one solution.
Experian Consumer Sync — A consumer identity resolution service that links devices, emails, and offline data to unified customer profiles. Serves B2C brands of all sizes, enabling cross-channel identity...
Senzing — Quickly add advanced record matching and boost Data Quality with Senzing Entity Resolution SDK. No one is faster, easier, or more accurate...
AWS Entity Resolution — AWS Entity Resolution helps customers easily match and link related records using flexible, configurable workflows that take minutes to set up.
Tilores — Real-time entity resolution to unify scattered customer data. Fuzzy matching, deduplication, and customer 360 for developers — AWS-native by default, infrastructure-agnostic by ...
TransUnion TruAudience — An ID-resolution platform that links consumer identities across devices and channels to enable unified profiles for B2C marketers. Offers deterministic matching and privacy-comp...
Frequently Asked Questions
What is an Identity Resolution & Data Enrichment platform?
Identity resolution and data enrichment platforms unify disparate customer identifiers and events into persistent profiles, then append third-party or inferred attributes (demographics, households, intent, risk, propensity) to make those profiles usable across analytics, activation, and measurement. For marketers, this underpins audience definition, personalization, frequency management, and attribution in a privacy-constrained, multi-channel environment where cookies and device IDs are fragmented. Core capabilities include deterministic and probabilistic matching, graph management, survivorship rules, golden record creation, and controlled enrichment from curated data sources, with governance features for consent, PII handling, and data residency.
What capabilities should I look for when evaluating an Identity Resolution & Data Enrichment platform?
Key capabilities tracked for Identity Resolution & Data Enrichment platforms include: Audience Solutions, Credit-Informed Marketing, Data Enrichment for ID Resolution, Identity Resolution & Graph, and Measurement & Attribution. The Agile Brand Guide List defines and scores these capabilities consistently across every vendor in the category.
Which industries use Identity Resolution & Data Enrichment platforms most?
Identity Resolution & Data Enrichment platforms are most commonly deployed in Retail & E-commerce, Financial Services & Banking, Healthcare & Life Sciences, and Automotive, based on the published industry focus of vendors in this category.