Retail Media Networks (RMNs) represent a rapidly growing category in the marketing technology landscape, enabling retailers to monetize their digital propert...
Retail Media Networks (RMNs) represent a rapidly growing category in the marketing technology landscape, enabling retailers to monetize their digital properties and provide brands with targeted advertising opportunities. These platforms facilitate on-site and off-site advertising through search, display, and e-commerce merchandising to improve product visibility and drive sales. For marketers, RMNs provide access to high-intent audiences at the point of purchase and offer rich first-party dat...
Retail Media Networks (RMNs) represent a rapidly growing category in the marketing technology landscape, enabling retailers to monetize their digital properties and provide brands with targeted advertising opportunities. These platforms facilitate on-site and off-site advertising through search, display, and e-commerce merchandising to improve product visibility and drive sales. For marketers, RMNs provide access to high-intent audiences at the point of purchase and offer rich first-party data for precision targeting and measurement. For retailers, these platforms create a scalable avenue for incremental revenue and strengthen their value proposition to brand partners.
Based on The Agile Brand Guide List composite scoring across innovation, organizational strength, customer signals, and vision, the top 5 Retail Media Network platforms in 2026 are: 1. Quartile; 2. Criteo; 3. Epsilon CitrusAd; 4. Moloco Retail Media Platform; 5. Mabaya.
Key capabilities tracked for Retail Media Network Platforms include: Ad Management & Placement, Data and targeting capabilities, Ecosystem & Integration capabilities, and Measurement & Optimization capabilities. The Agile Brand Guide List defines and scores these capabilities consistently across every vendor in the category.
Retail Media Network Platforms are most commonly deployed in Retail & E-commerce, Consumer Packaged Goods (CPG), Media & Entertainment, and Technology & Software, based on the published industry focus of vendors in this category.
Each platform receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index, Organizational Strength, Customer Signals, and Vision Index. Scores are recalculated regularly from public evidence and are explained in detail on the methodology page.
Start by matching capabilities to your top use cases, then compare the leading vendors by composite score, customer signals, and industry fit. Quartile currently ranks first in the Retail Media Network category, but the right platform depends on your scale, region, and existing tech stack.