Category: Performance Marketing & Automation
Company: ActiveCampaign Inc.
ActiveCampaign is a marketing automation platform designed for B2C SMBs. It provides lead management, campaign automation, and multi-channel distribution, including A/B testing and a journey builder with real-time triggers.
Composite Score: 46.5
Rank: #122
Founded: 2003
Headquarters: Chicago, Illinois, United States
Target Market: B2C
Industries: Retail & E-commerce, Technology & Software, Professional Services, Healthcare & Life Sciences, Financial Services & Banking, Education, Non-Profit & Government, Other
Website: https://www.activecampaign.com/
ActiveCampaign is a marketing technology platform from ActiveCampaign Inc. in the Performance Marketing & Automation category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
ActiveCampaign receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
ActiveCampaign currently has a composite score of 46.5 out of 100 (about 2.3 stars on a 5-point scale), placing it at rank #122. Scores are recalculated monthly based on the latest evidence.
ActiveCampaign is owned and operated by ActiveCampaign Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to ActiveCampaign are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.