Category: B2B/ABM
Company: Apollo.io Inc.
Apollo is a B2B go-to-market platform that combines account-based marketing, intent data, and sales engagement tools. It serves both small and large organizations in North America, enabling them to identify leads, personalize outreach, and optimize their sales strategies.
Founded: 2011
Headquarters: New York, New York, United States
Target Market: B2B
Industries: Financial Services & Banking, Energy & Utilities, Professional Services, Manufacturing, Other
Website: https://www.apollo.io
Apollo is a B2B go-to-market platform that combines account-based marketing, intent data, and sales engagement tools. It serves both small and large organizations in North America, enabling them to identify leads, personalize outreach, and optimize their sales strategies.
Apollo is best known for Combines account-based marketing with intent data for targeted lead generation., Offers robust sales engagement tools that enhance personalization and outreach effectiveness. and Serves a diverse clientele, from small businesses to large enterprises, across North America.. Its strongest capability coverage is in Intent data ingestion & activation and CRM/CDP/DWH integrations.
Apollo primarily serves B2B organizations across Financial Services & Banking, Energy & Utilities, Professional Services and Manufacturing.
Apollo is owned and operated by Apollo.io Inc. and was founded in 2011 headquartered in New York, New York, United States. See the company profile for leadership, milestones, and acquisitions.
Apollo is assessed across four dimensions — Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%) — using documented evidence that is refreshed monthly. See the methodology page for the full scoring rules.
The alternatives page lists sibling platforms in the B2B/ABM category alongside Apollo, each with a full profile and side-by-side capability comparison so you can weigh the trade-offs for your use case.