Category: B2B/ABM
Company: Apollo.io Inc.
Apollo is a B2B go-to-market platform that combines account-based marketing, intent data, and sales engagement tools. It serves both small and large organizations in North America, enabling them to identify leads, personalize outreach, and optimize their sales strategies.
Composite Score: 53.8
Rank: #20
Founded: 2011
Headquarters: New York, New York, United States
Target Market: B2B
Industries: Financial Services & Banking, Energy & Utilities, Professional Services, Manufacturing, Other
Website: https://www.apollo.io
Apollo is a marketing technology platform from Apollo.io Inc. in the B2B/ABM category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Apollo receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Apollo currently has a composite score of 53.8 out of 100 (about 2.7 stars on a 5-point scale), placing it at rank #20. Scores are recalculated monthly based on the latest evidence.
Apollo is owned and operated by Apollo.io Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Apollo are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.