Category: Performance Marketing & Automation
Company: Attentive Inc.
Attentive is a personalized text message marketing platform that helps brands acquire, engage, and retain customers through two-way SMS conversations. Its key differentiators include sophisticated segmentation and personalization capabilities, as well as advanced features like two-way journeys, triggered messaging, and list growth tools that empower brands to build strong customer relationships at scale.
Composite Score: 45.4
Rank: #160
Founded: 2016
Headquarters: Hoboken, New Jersey, United States
Target Market: B2C
Industries: Retail & E-commerce, Consumer Packaged Goods (CPG), Media & Entertainment, Fashion & Apparel, Food & Beverage, Technology & Software, Travel & Hospitality, Other
Website: https://attentive.com
Attentive is a marketing technology platform from Attentive Inc. in the Performance Marketing & Automation category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Attentive receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Attentive currently has a composite score of 45.4 out of 100 (about 2.3 stars on a 5-point scale), placing it at rank #160. Scores are recalculated monthly based on the latest evidence.
Attentive is owned and operated by Attentive Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Attentive are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.