Category: Performance Marketing & Automation
Company: Attentive Inc.
Attentive is a personalized text message marketing platform that helps brands acquire, engage, and retain customers through two-way SMS conversations. Its key differentiators include sophisticated segmentation and personalization capabilities, as well as advanced features like two-way journeys, triggered messaging, and list growth tools that empower brands to build strong customer relationships at scale.
Founded: 2016
Headquarters: Hoboken, New Jersey, United States
Target Market: B2C
Industries: Retail & E-commerce, Consumer Packaged Goods (CPG), Media & Entertainment, Fashion & Apparel, Food & Beverage, Technology & Software, Travel & Hospitality, Other
Website: https://attentive.com
Attentive is a personalized text message marketing platform that helps brands acquire, engage, and retain customers through two-way SMS conversations. Its key differentiators include sophisticated segmentation and personalization capabilities, as well as advanced features like...
Attentive is best known for Renowned for advanced two-way SMS marketing capabilities that enhance customer engagement and retention., Distinctive for sophisticated segmentation and personalization features that tailor messaging to individual customer preferences. and Leads the market with innovative list growth tools that empower brands to build strong customer relationships at scale.. Its strongest capability coverage is in Multi-channel distribution and Journey builder & real-time triggers.
Attentive primarily serves B2C brands across Retail & E-commerce, Consumer Packaged Goods (CPG), Media & Entertainment and Fashion & Apparel.
Attentive is owned and operated by Attentive Inc. and was founded in 2016 headquartered in Hoboken, New Jersey, United States. See the company profile for leadership, milestones, and acquisitions.
Attentive is assessed across four dimensions — Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%) — using documented evidence that is refreshed monthly. See the methodology page for the full scoring rules.
The alternatives page lists sibling platforms in the Performance Marketing & Automation category alongside Attentive, each with a full profile and side-by-side capability comparison so you can weigh the trade-offs for your use case.