Looker

Category: Analytics & Reporting

Company: Google LLC

Enterprise BI and data analytics platform with semantic modeling layer and embedded analytics.

Composite Score: 39.8

Rank: #512

Founded: 2012

Target Market: General

Industries: Financial Services & Banking, Healthcare & Life Sciences, Manufacturing, Retail & E-commerce, Technology & Software, Media & Entertainment, Professional Services, Other

Website: https://lookerstudio.google.com

Frequently asked questions

What is Looker?

Looker is a marketing technology platform from Google LLC in the Analytics & Reporting category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.

How is Looker scored?

Looker receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.

What is Looker's current rating?

Looker currently has a composite score of 39.8 out of 100 (about 2.0 stars on a 5-point scale), placing it at rank #512. Scores are recalculated monthly based on the latest evidence.

Who owns Looker?

Looker is owned and operated by Google LLC. Visit the company profile for leadership, milestones, and acquisitions.

What are alternatives to Looker?

Top alternatives to Looker are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.