Category: Analytics & Reporting
Company: Optimizely Inc.
Optimizely Analytics is a data analytics and business intelligence platform that helps B2C organizations analyze customer behavior and measure campaign performance. It offers robust attribution capabilities and customizable reporting tools to drive data-informed decisions.
Composite Score: 53.9
Rank: #22
Founded: 2010
Target Market: B2C
Industries: Retail & E-commerce, Technology & Software, Financial Services & Banking, Media & Entertainment, Travel & Hospitality, Consumer Packaged Goods (CPG), Manufacturing, Professional Services