Category: Analytics & Reporting
Company: Optimizely Inc.
Optimizely Analytics is a data analytics and business intelligence platform that helps B2C organizations analyze customer behavior and measure campaign performance. It offers robust attribution capabilities and customizable reporting tools to drive data-informed decisions.
Composite Score: 49.3
Rank: #61
Founded: 2010
Target Market: B2C
Industries: Retail & E-commerce, Technology & Software, Financial Services & Banking, Media & Entertainment, Travel & Hospitality, Consumer Packaged Goods (CPG), Manufacturing, Professional Services
Website: https://www.optimizely.com/products/analytics/
Optimizely Analytics is a marketing technology platform from Optimizely Inc. in the Analytics & Reporting category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Optimizely Analytics receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Optimizely Analytics currently has a composite score of 49.3 out of 100 (about 2.5 stars on a 5-point scale), placing it at rank #61. Scores are recalculated monthly based on the latest evidence.
Optimizely Analytics is owned and operated by Optimizely Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Optimizely Analytics are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.