Data Mapping Interface
Utilize a click-and-drag interface to standardize and prepare incoming data for marketing teams.
Salesforce Data 360 CDP
Category: Customer Data Platforms (CDP)
Company: Salesforce Inc.
Explore alternatives to Salesforce Data 360 CDP
Learn more about our scoring methodology
Salesforce Data 360 CDP unifies customer data for enterprise organizations, enabling comprehensive identity resolution and activation. It features a robust journey designer and an advanced decisioning engine for personalized, event-driven customer interactions.
Founded: 2000
Target Market: B2C
Industries: Retail & E-commerce, Financial Services & Banking, Healthcare & Life Sciences, Technology & Software, Media & Entertainment, Travel & Hospitality, Consumer Packaged Goods (CPG), Manufacturing
Key Features
AI-generated feature reference from web research · Generated 2025-11-20; citations identify available source support and do not independently verify every claim.
Zero-Copy Data Access
Leverage non-CRM data without moving it, integrating seamlessly with partners like Snowflake.
Identity Resolution Engine
Link disparate data sources to a single customer identity using user-defined rules.
Out-of-the-Box Connectors
Reduce custom integrations with native connectivity to Salesforce apps and external systems.
Agentforce Segmentation
Create audience segments quickly using natural language prompts, eliminating SQL requirements.
Custom AI Model Integration
Build or import predictive AI models directly, integrating with tools like Amazon SageMaker.
Data-Driven Customer Journeys
Automatically trigger relevant customer journeys based on real-time data and engagement.
Personalized Recommendations
Enhance recommendations using unified profile data from multiple customer interactions.
Website: https://www.salesforce.com/marketing/data/
Frequently asked questions
What is Salesforce Data 360 CDP?
Salesforce Data 360 CDP unifies customer data for enterprise organizations, enabling comprehensive identity resolution and activation. It features a robust journey designer and an advanced decisioning engine for personalized, event-driven customer interactions.
What is Salesforce Data 360 CDP known for?
Salesforce Data 360 CDP is best known for Renowned for its comprehensive identity resolution capabilities that enhance customer understanding and engagement., Features an advanced decisioning engine for delivering personalized, event-driven interactions at scale. and Offers robust integration with Salesforce's ecosystem, making it a preferred choice for enterprise organizations..
Who is Salesforce Data 360 CDP for?
Salesforce Data 360 CDP primarily serves B2C brands across Retail & E-commerce, Financial Services & Banking, Healthcare & Life Sciences and Technology & Software.
Who makes Salesforce Data 360 CDP?
Salesforce Data 360 CDP is owned and operated by Salesforce Inc. and was founded in 2000. See the company profile for leadership, milestones, and acquisitions.
How is Salesforce Data 360 CDP evaluated?
Salesforce Data 360 CDP is assessed across four dimensions — Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%) — using documented evidence that is refreshed monthly. See the methodology page for the full scoring rules.
What are alternatives to Salesforce Data 360 CDP?
The alternatives page lists sibling platforms in the Customer Data Platforms (CDP) category alongside Salesforce Data 360 CDP, each with a full profile and side-by-side capability comparison so you can weigh the trade-offs for your use case.