Category: Customer Data Platforms (CDP)
Company: Salesforce Inc.
Salesforce Data 360 CDP unifies customer data for enterprise organizations, enabling comprehensive identity resolution and activation. It features a robust journey designer and an advanced decisioning engine for personalized, event-driven customer interactions.
Composite Score: 40.2
Rank: #492
Founded: 2000
Target Market: B2C
Industries: Retail & E-commerce, Financial Services & Banking, Healthcare & Life Sciences, Technology & Software, Media & Entertainment, Travel & Hospitality, Consumer Packaged Goods (CPG), Manufacturing
Website: https://www.salesforce.com/marketing/data/
Salesforce Data 360 CDP is a marketing technology platform from Salesforce Inc. in the Customer Data Platforms (CDP) category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Salesforce Data 360 CDP receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Salesforce Data 360 CDP currently has a composite score of 40.2 out of 100 (about 2.0 stars on a 5-point scale), placing it at rank #492. Scores are recalculated monthly based on the latest evidence.
Salesforce Data 360 CDP is owned and operated by Salesforce Inc.. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Salesforce Data 360 CDP are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.