Google Marketing Platform
Suite Type: Ad/Measurement-led
Company: Google LLC
Advertising and analytics suite with CM360, DV360, and GA4.
Founded: 2018
Industries: Retail & E-commerce, Financial Services & Banking, Healthcare & Life Sciences, Technology & Software, Media & Entertainment, Travel & Hospitality, Consumer Packaged Goods (CPG), Professional Services
Website: https://marketingplatform.google.com
Frequently asked questions
What is Google Marketing Platform?
Advertising and analytics suite with CM360, DV360, and GA4.
Who is Google Marketing Platform for?
Google Marketing Platform is built for enterprise marketing teams across Retail & E-commerce, Financial Services & Banking, Healthcare & Life Sciences and Technology & Software.
Who makes Google Marketing Platform?
Google Marketing Platform is built and operated by Google LLC and was founded in 2018. See the company profile for leadership, milestones, and acquisitions.
How is Google Marketing Platform evaluated?
Google Marketing Platform is assessed across Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%), using documented evidence refreshed monthly. The methodology page describes the underlying rules.