Suite Type: Ad/Measurement-led
Company: Google LLC
Advertising and analytics suite with CM360, DV360, and GA4.
Composite Score: 32.7
Rank: #37
Founded: 2018
Industries: Retail & E-commerce, Financial Services & Banking, Healthcare & Life Sciences, Technology & Software, Media & Entertainment, Travel & Hospitality, Consumer Packaged Goods (CPG), Professional Services
Website: https://marketingplatform.google.com
Google Marketing Platform is an enterprise marketing technology suite from Google LLC. The Agile Brand Guide List evaluates its capability coverage, customer signals, and vision alignment versus other suites.
Google Marketing Platform receives a composite score from 0 to 100, weighted across Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). The methodology page describes the underlying rules and evidence used.
Google Marketing Platform currently has a composite score of 32.7 out of 100 (about 1.6 stars on a 5-point scale), placing it at rank #37. Scores are refreshed monthly.
Google Marketing Platform is built and operated by Google LLC. Visit the company profile for leadership, milestones, and acquisitions.