Suite Type: Ad/Measurement-led
Company: Google LLC
Advertising and analytics suite with CM360, DV360, and GA4.
Founded: 2018
Industries: Retail & E-commerce, Financial Services & Banking, Healthcare & Life Sciences, Technology & Software, Media & Entertainment, Travel & Hospitality, Consumer Packaged Goods (CPG), Professional Services
Website: https://marketingplatform.google.com
Advertising and analytics suite with CM360, DV360, and GA4.
Google Marketing Platform is built for enterprise marketing teams across Retail & E-commerce, Financial Services & Banking, Healthcare & Life Sciences and Technology & Software.
Google Marketing Platform is built and operated by Google LLC and was founded in 2018. See the company profile for leadership, milestones, and acquisitions.
Google Marketing Platform is assessed across Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%), using documented evidence refreshed monthly. The methodology page describes the underlying rules.