Category: Analytics & Reporting
Company: Google LLC
Google Analytics 4 is an analytics platform that provides event-based data collection and insights for B2C businesses. It features cohort and funnel analysis, along with marketing attribution options to optimize performance across channels.
Composite Score: 36.1
Rank: #713
Founded: 2005
Target Market: B2C
Industries: Retail & E-commerce, Media & Entertainment, Food & Beverage, Other, Gaming, Professional Services, Real Estate, Automotive, Education, Financial Services & Banking, Technology & Software, Fashion & Apparel, Sports & Fitness, Non-Profit & Government, Energy & Utilities, Consumer Packaged Goods (CPG), Telecommunications, Manufacturing, Travel & Hospitality
Website: http://www.google.com/
Google Analytics 4 is a marketing technology platform from Google LLC in the Analytics & Reporting category. The Agile Brand Guide List tracks its capabilities, scoring evidence, and ranking over time.
Google Analytics 4 receives a composite score from 0 to 100, weighted across four dimensions: Innovation Index (30%), Organizational Strength (20%), Customer Mix (20%), and Vision Index (30%). See our methodology page for full details on the scoring rules and evidence sources.
Google Analytics 4 currently has a composite score of 36.1 out of 100 (about 1.8 stars on a 5-point scale), placing it at rank #713. Scores are recalculated monthly based on the latest evidence.
Google Analytics 4 is owned and operated by Google LLC. Visit the company profile for leadership, milestones, and acquisitions.
Top alternatives to Google Analytics 4 are ranked on the alternatives page, which lists sibling platforms in the same category by composite score. Side-by-side capability comparisons are available for the highest-ranked pairs.