Category: Analytics & Reporting
Company: Google LLC
Google Analytics 4 is an analytics platform that provides event-based data collection and insights for B2C businesses. It features cohort and funnel analysis, along with marketing attribution options to optimize performance across channels.
Composite Score: 35.9
Rank: #364
Founded: 2005
Target Market: B2C
Industries: Retail & E-commerce, Media & Entertainment, Food & Beverage, Other, Gaming, Professional Services, Real Estate, Automotive, Education, Financial Services & Banking, Technology & Software, Fashion & Apparel, Sports & Fitness, Non-Profit & Government, Energy & Utilities, Consumer Packaged Goods (CPG), Telecommunications, Manufacturing, Travel & Hospitality
Website: http://www.google.com/