Top 10 SAS Analytics Alternatives

Ranked alternatives to SAS Analytics in the Orchestration & RTIM category, based on composite scoring.

  1. Braze Cross-Channel Messaging — Stronger in Journey mapping and design for multichannel and Customer journey analytics, overall composite +35.3.
  2. Optimove — Stronger in Journey builder & real-time triggers and Journey mapping and design for multichannel, overall composite +27.6.
  3. Zeta Global — Stronger in Journey builder & real-time triggers and Customer journey analytics, overall composite +20.3.
  4. Microsoft Dynamics Orchestration — Stronger in Journey builder & real-time triggers and Journey mapping and design for multichannel, overall composite +19.7.
  5. Insider — Stronger in Journey mapping and design for multichannel and Customer journey analytics, overall composite +19.2.
  6. SAS Customer Journey Creation — overall composite +14.1.
  7. HCL Unica — Stronger in Decisioning engine (rules + ML) for next-best-action/offer, eligibility, prioritization, and conflict resolution across simultaneous campaigns and Journey governance (ownership, approvals, SLAs), overall composite +13.4.
  8. InQuba — Stronger in Journey builder & real-time triggers and Journey mapping and design for multichannel, overall composite +12.4.
  9. CSG XPonent — Stronger in Integration with Core Platforms , overall composite +11.2.
  10. Salesforce Marketing Cloud Personalization — overall composite +10.2.