AppsFlyer — Unify measurement, deep linking, data collaboration, and AI across mobile, web, CTV, console and beyond. Make smarter decisions, optimize every channel, and prove impact with th...
Singular — Unify your marketing data, measure true ROI, and unlock actionable insights with Singular’s AI-powered attribution and analytics platform
ChannelMix — InMarket proudly announces recognition by Business Intelligence Group.
Adverity — Adverity is the fully-integrated data platform for businesses to easily automate the connectivity, transformation, and governance of data at scale.
Kochava — Discover how leading advertisers, publishers and platforms use Kochava for outcomes measurement to drive actionable insights. Achieve privacy-durable growth and reach your KPIs ...
Sensor Tower — Discover Sensor Tower's platform to measure the digital economy. Access app download data, app analysis, and ad performance insights to optimize your strategy
Tenjin — Mobile marketing analytics. The only MMP with all-inclusive features, flexible, cancel anytime & pay-as-you-grow attribution. Free to start.
Vibe.co — Vibe.co is an ad-tech platform that connects brands with consumers through targeted advertising solutions. It serves both small and large B2C organizations, offering capabilitie...
Apptopia — INTRODUCING New Proprietary Data on AI App Engagement Apptopia Gen-AI helps you discover how the AI app market is impacting different sectors; with all new AI-user data insights...
EDO Ad Engage — EDO Ad Engage is an ad-tech platform that enhances B2C advertising strategies by linking TV viewership data with digital ad performance. It enables brands to optimize their medi...
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Frequently Asked Questions
What is an AdTech: Insights & Analytics platform?
The Advertising Technology (Ad Tech) category encompasses platforms designed to optimize, automate, and measure the delivery of digital advertising campaigns across various channels. These tools are integral for marketers seeking to maximize the efficiency and ROI of their paid media efforts. They enable precise audience targeting, streamline campaign management, and provide actionable analytics that inform future strategies. As advertisers increasingly prioritize data-driven decision-making and personalization, Ad Tech platforms play a critical role in bridging the gap between media buying and measurable outcomes.
What capabilities should I look for when evaluating an AdTech: Insights & Analytics platform?
Key capabilities tracked for AdTech: Insights & Analytics platforms include: programmatic, retail media, Real-time analytics & dashboards, Targeting (rules + predictive), Budget Management & Control, and Creative Optimization & Testing. The Agile Brand Guide List defines and scores these capabilities consistently across every vendor in the category.
Which industries use AdTech: Insights & Analytics platforms most?
AdTech: Insights & Analytics platforms are most commonly deployed in Retail & E-commerce, Technology & Software, Media & Entertainment, and Consumer Packaged Goods (CPG), based on the published industry focus of vendors in this category.