Loyalty & Retention MarTech Platforms – Capability & Market Analysis

Analyze Loyalty & Retention platforms by capability coverage, company size, revenue, founding year, headquarters, and recent milestones.

View All Loyalty & Retention Platforms

Platform facts

Friendbuy — employees: 51_200; revenue: 5m_25m
Smile.io — headquarters: Waterloo, Ontario, Canada; employees: 51_200; revenue: under_5m
Voyado — headquarters: Stockholm, Sweden; employees: 51_200; revenue: 100m_1b
Antavo — headquarters: London, United Kingdom; employees: 51_200; revenue: 5m_25m
Annex Cloud — headquarters: McLean, Virginia, United States; employees: 51_200; revenue: 25m_100m
Eagle Eye — founded 2009; headquarters: Austin, Texas, United States; employees: 201_1k; revenue: 100m_1b
Marsello — revenue: under_5m
Open Loyalty — headquarters: Wrocław, Poland; revenue: 100m_1b
Punchh — headquarters: Silicon Valley, California, United States; employees: 11_50; revenue: 25m_100m
Comarch Loyalty — headquarters: Krakow, Poland; employees: 5k_20k; revenue: 100m_1b

Capability coverage

Coverage is shown for the leading platforms using the category's assessed capabilities.

Friendbuy
- Session replay & DXI: not documented
- Form analytics & checkout diagnostics: not documented
- Offers/pricing/promo optimization: limited
- Referrals/advocacy programs: established
- Loyalty tiers, points, wallets: established
- Identity capture & progressive profiling: limited
- On-site surveys/feedback: not documented
- Impact measurement (CRO → revenue): partial
Smile.io
- Session replay & DXI: not documented
- Form analytics & checkout diagnostics: not documented
- Offers/pricing/promo optimization: partial
- Referrals/advocacy programs: partial
- Loyalty tiers, points, wallets: established
- Identity capture & progressive profiling: limited
- On-site surveys/feedback: not documented
- Impact measurement (CRO → revenue): partial
Voyado
- Session replay & DXI: not documented
- Form analytics & checkout diagnostics: not documented
- Offers/pricing/promo optimization: limited
- Referrals/advocacy programs: limited
- Loyalty tiers, points, wallets: established
- Identity capture & progressive profiling: partial
- On-site surveys/feedback: not documented
- Impact measurement (CRO → revenue): partial
Antavo
- Session replay & DXI: not documented
- Form analytics & checkout diagnostics: not documented
- Offers/pricing/promo optimization: partial
- Referrals/advocacy programs: partial
- Loyalty tiers, points, wallets: established
- Identity capture & progressive profiling: partial
- On-site surveys/feedback: not documented
- Impact measurement (CRO → revenue): limited
Annex Cloud
- Session replay & DXI: not documented
- Form analytics & checkout diagnostics: not documented
- Offers/pricing/promo optimization: limited
- Referrals/advocacy programs: partial
- Loyalty tiers, points, wallets: established
- Identity capture & progressive profiling: established
- On-site surveys/feedback: partial
- Impact measurement (CRO → revenue): limited
Eagle Eye
- Session replay & DXI: limited
- Form analytics & checkout diagnostics: not documented
- Offers/pricing/promo optimization: established
- Referrals/advocacy programs: not documented
- Loyalty tiers, points, wallets: established
- Identity capture & progressive profiling: partial
- On-site surveys/feedback: not documented
- Impact measurement (CRO → revenue): partial
Marsello
- Session replay & DXI: not documented
- Form analytics & checkout diagnostics: not documented
- Offers/pricing/promo optimization: limited
- Referrals/advocacy programs: partial
- Loyalty tiers, points, wallets: established
- Identity capture & progressive profiling: limited
- On-site surveys/feedback: not documented
- Impact measurement (CRO → revenue): partial
Open Loyalty
- Session replay & DXI: not documented
- Form analytics & checkout diagnostics: not documented
- Offers/pricing/promo optimization: limited
- Referrals/advocacy programs: partial
- Loyalty tiers, points, wallets: established
- Identity capture & progressive profiling: limited
- On-site surveys/feedback: not documented
- Impact measurement (CRO → revenue): partial
Punchh
- Session replay & DXI: not documented
- Form analytics & checkout diagnostics: not documented
- Offers/pricing/promo optimization: partial
- Referrals/advocacy programs: not documented
- Loyalty tiers, points, wallets: established
- Identity capture & progressive profiling: partial
- On-site surveys/feedback: not documented
- Impact measurement (CRO → revenue): partial
Comarch Loyalty
- Session replay & DXI: not documented
- Form analytics & checkout diagnostics: not documented
- Offers/pricing/promo optimization: partial
- Referrals/advocacy programs: not documented
- Loyalty tiers, points, wallets: established
- Identity capture & progressive profiling: partial
- On-site surveys/feedback: not documented
- Impact measurement (CRO → revenue): partial

Employee distribution across active platforms

11_50: 4 platforms
1k_5k: 2 platforms
201_1k: 6 platforms
51_200: 8 platforms
5k_20k: 1 platforms
Not reported: 8 platforms

Revenue distribution across active platforms

100m_1b: 5 platforms
1b_10b: 1 platforms
25m_100m: 3 platforms
5m_25m: 6 platforms
over_10b: 1 platforms
under_5m: 2 platforms
Not reported: 11 platforms

Recent milestones from leading platforms

Eagle Eye: Loyalty and personalisation specialist Eagle Eye appoints Jeff ... (2024-01-01) — Mar 31, 2025 ... ... software company through multiple acquisitions and a large private equity event in January 2024. Loyalty and personalisation platform ...
Eagle Eye: Trading status: public (2014-04-16) — Eagle Eye Solutions Group was admitted to AIM on the London Stock Exchange under ticker EYE on April 16, 2014, raising GBP 6 million in a placing at 164p. It remains listed on AIM.