UserTesting — A UX research platform that captures on-demand user feedback through live interviews and recorded usability tests. Serves B2B companies of all sizes, offering remote moderated s...
Zappi — Zappi is a research platform that enables enterprise B2C companies to gather consumer insights through automated testing and feedback. It provides tools for concept testing, ad ...
Lookback — Lookback is the AI-powered user research platform for interviews, usability testing, and analysis. Recruit, research, and share insights— all in one place.
Paperform — Create forms and surveys, take payments, automate workflows and send documents for signing, all from one easy, doc‑style form builder FOR FREE
Suzy — Turn fragmented data into clear decisions. Suzy's AI decision engine delivers consumer insights, market intelligence, and actionable recommendations in hours.
Tally — The simplest way to create beautiful, professional forms in seconds. Unlimited forms, unlimited submissions, forever free. Just start typing - no coding needed.
JotForm — Create forms and surveys easily with Jotform's drag-and-drop form builder. Start collecting registrations, applications, orders, and payments for free.
Wynter — The only B2B research platform that gets responses from your exact ICP in under 48 hours. Self-serve platform. Message testing, brand tracking, ICP research.
Userlytics — emote user testing with Userlytics. Get real customer feedback and improve UX and usability for your website, app, or digital experience.
Trymata — Website testing by Trymata offers anyone to easily conduct website usability tests across any devices- desktop, mobile or tablet. Get real user experience insights and orient yo...
Links point to third-party research and review sites. The Agile Brand Guide is not affiliated with these organizations. Report names are trademarks of their respective owners.
Frequently Asked Questions
What is a Research platform?
Research Platforms in the marketing technology landscape enable marketers to design, execute, and analyze market research studies to inform decision-making across product development, branding, advertising, and customer experience. These platforms streamline the research process by offering tools for survey creation, data collection, and advanced analytics, often leveraging methodologies like A/B testing, conjoint analysis, and sentiment analysis. By providing actionable insights grounded in consumer behavior and preferences, research platforms help marketers reduce risks associated with strategic decisions and optimize campaign performance. The category is increasingly critical as brands seek data-driven approaches to stay competitive in dynamic markets.
Which industries use Research platforms most?
Research Platforms are most commonly deployed in Retail & E-commerce, Consumer Packaged Goods (CPG), Technology & Software, and Financial Services & Banking, based on the published industry focus of vendors in this category.