Top 10 HubSpot Alternatives

Ranked alternatives to HubSpot in the Performance Marketing & Automation category, based on composite scoring.

  1. Klaviyo Marketing — Stronger in Campaign automation & workflows (email nurture, multi-touch, drip campaigns) and Lead capture & form builders (landing pages, progressive profiling, embed options), overall composite +9.6.
  2. Intuit Mailchimp — Stronger in Multi-channel distribution and A/B testing & experimentation, overall composite +1.9.
  3. Attentive — Stronger in Multi-channel distribution and Journey builder & real-time triggers, tighter overall composite (-1.4).
  4. Customer.io — Stronger in Journey builder & real-time triggers and Multi-channel distribution, tighter overall composite (-1.5).
  5. ActiveCampaign — Stronger in Journey builder & real-time triggers and Multi-channel distribution, tighter overall composite (-1.6).
  6. Iterable — Stronger in Journey builder & real-time triggers, tighter overall composite (-2.9).
  7. Knak — Stronger in Collaboration tools, tighter overall composite (-3.1).
  8. Bloomreach Engagement — Stronger in Multi-channel distribution, tighter overall composite (-3.2).
  9. Semrush — tighter overall composite (-5.4).
  10. SALESmanago — Stronger in Multi-channel distribution, tighter overall composite (-7.2).