Medallia Customer Experience — Identify real-time customer intent so every action is the right action for every customer moment
Qualtrics XM for Customer Experience — Qualtrics XM for Customer Experience is a survey and experience management platform that collects customer feedback to enhance experiences. It serves B2C organizations of all si...
Enterpret — Enterpret analyzes customer feedback to surface trends and insights for B2C companies of all sizes. It consolidates survey, review, and support data and uses topic extraction an...
QuestionPro — QuestionPro is an enterprise survey and experience management platform for B2C organizations, offering panel management and respondent recruitment plus advanced question logic a...
Cyara — Cyara is a survey and experience management platform that enables organizations to collect and analyze customer feedback across multiple channels. It serves businesses of all si...
Kustomer — Kustomer is a survey and experience management platform that enables organizations to collect and analyze customer feedback efficiently. It serves both B2B and B2C markets, offe...
Press Ganey — Press Ganey is a survey and experience management platform that collects feedback to improve customer experiences. It serves both small and large B2C organizations, offering too...
Lucidya — Lucidya is a survey and experience management platform that helps organizations collect feedback and analyze customer experiences. It serves both B2B and B2C markets, offering f...
Alchemer — Enterprise survey platform with advanced logic, API integrations, and custom workflows.
SuccessKPI — AI-powered WEM platform removing obstacles for agents, managers & execs to deliver exceptional customer experiences.
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Frequently Asked Questions
What is an Experience Management platform?
Experience Management (XM) platforms aggregate and analyze feedback and behavioral data across customer, employee, product, and brand touchpoints to diagnose experience gaps and inform improvements that drive satisfaction, retention, and revenue. For marketers, XM ties perceptual data (surveys, NPS/CSAT, voice-of-customer) with behavioral signals (clickstream, support interactions, contact center transcripts) to identify friction in journeys, prioritize fixes, and quantify impact on conversion and loyalty. Many platforms now add agentic orchestration—automated actions such as routing insights to owners, triggering service workflows, or personalizing messaging—closing the loop between insight and intervention.
What capabilities should I look for when evaluating an Experience Management platform?
Key capabilities tracked for Experience Management platforms include: AI and Text Analytics, Action Management Workflows, Customer Journey Mapping, Customer journey analytics, Omnichannel Signal Capture, and Predictive Analytics & Actionable Intelligence. The Agile Brand Guide List defines and scores these capabilities consistently across every vendor in the category.
Which industries use Experience Management platforms most?
Experience Management platforms are most commonly deployed in Healthcare & Life Sciences, Financial Services & Banking, Retail & E-commerce, and Technology & Software, based on the published industry focus of vendors in this category.