Viant DSP — Viant DSP is a demand-side platform that enables B2C advertisers to programmatically buy digital media across various channels. It offers advanced targeting capabilities and rea...
Shirofune — Shirofune is a programmatic advertising platform that specializes in retail media solutions. It serves B2C businesses of all sizes, enabling them to optimize ad placements and d...
Simpli.fi — Simpli.fi is a programmatic advertising platform that specializes in retail media, enabling B2C brands to efficiently manage and optimize their digital ad spend. It serves both ...
Topsort — Topsort is an ad-tech platform that optimizes user acquisition for B2C brands through advanced predictive analytics and real-time bidding. It serves both small and large organiz...
In-Store Marketplace — In-Store Marketplace is an ad-tech platform that enables programmatic advertising within retail environments. It serves B2C brands of all sizes, facilitating targeted retail med...
adMarketplace — adMarketplace is an advertising platform that connects brands with consumers through a marketplace model. It offers programmatic advertising solutions and analytics tools to opt...
RTB House — RTB House is a programmatic advertising platform that specializes in retail media for B2C businesses. It enables companies of all sizes to optimize ad placements and target audi...
Revvim AdAi — Revvim AdAi is an ad-tech platform that leverages artificial intelligence to optimize digital advertising campaigns for B2C businesses. It offers real-time analytics and automat...
AdRoll — A programmatic advertising platform that helps B2B companies manage display, social, and retargeting campaigns. Provides cross-channel ad buying, audience targeting, and perform...
Audyence — A programmatic ad platform for B2B and enterprise/small teams that automates media buying and audience targeting. Provides real-time bidding, campaign optimization, and detailed...
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Frequently Asked Questions
What is an AdTech: Programmatic platform?
The AdTech: Programmatic category facilitates the automated buying and selling of digital advertising inventory through platforms like Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and Ad Exchanges. DSPs enable advertisers to purchase ad impressions programmatically across multiple publishers, targeting specific audiences with precision and efficiency, while SSPs help publishers manage and monetize their inventory. Ad Exchanges serve as the connectors, hosting real-time auctions that match advertisers with available impressions. This ecosystem has become critical for marketers seeking to optimize ad spend, improve targeting, and achieve scalable reach across digital channels.
Which industries use AdTech: Programmatic platforms most?
AdTech: Programmatic platforms are most commonly deployed in Retail & E-commerce, Consumer Packaged Goods (CPG), Technology & Software, and Financial Services & Banking, based on the published industry focus of vendors in this category.