Analytics & Reporting MarTech Platforms – Capability & Market Analysis

Analyze Analytics & Reporting platforms by capability coverage, company size, revenue, founding year, headquarters, and recent milestones.

View All Analytics & Reporting Platforms

Platform facts

Funnel — founded 2014; headquarters: Stockholm, Sweden; revenue: 25m_100m
Amplitude — founded 2012; headquarters: San Francisco, California, United States; employees: 201_1k; revenue: 100m_1b
Contentsquare Experience Analytics — founded 2012; headquarters: Paris, Île-de-France, France; employees: 1k_5k; revenue: 100m_1b
Optimizely Analytics — founded 2010; headquarters: New York, New York, United States; employees: 1k_5k; revenue: 100m_1b
Glassbox — founded 2010; headquarters: Petah Tikva, Israel; employees: 201_1k
Quantum Metric — headquarters: Colorado Springs, Colorado, United States
Supermetrics — headquarters: Helsinki, Finland; employees: 201_1k; revenue: 25m_100m
Progress Domo — founded 1981; headquarters: Burlington, Massachusetts, United States; employees: 1k_5k; revenue: 100m_1b
Looker — founded 2012; headquarters: Mountain View, California, United States; employees: over_20k; revenue: over_10b
Google Analytics 4 — founded 2005; headquarters: Mountain View, California, United States; employees: over_20k; revenue: over_10b

Capability coverage

Coverage is shown for the leading platforms using the category's assessed capabilities.

Funnel
- Alerting/anomaly detection: partial
- Attribution and Incrementality: strong
- Cohort, funnel, and retention analysis: partial
- Marketing/source attribution options: established
- Data analysis and interpretation: strong
- MMM/experimentation readouts: established
- BI connectors & semantic layer: partial
- Data collection and integration: strong
- Event/stream collection & schema tools: established
- Governed metrics (definitions, lineage): limited
- Privacy filtering & differential privacy options: limited
- Predictive analytics: partial
Amplitude
- Alerting/anomaly detection: limited
- Attribution and Incrementality: partial
- Cohort, funnel, and retention analysis: established
- Marketing/source attribution options: partial
- Data analysis and interpretation: partial
- MMM/experimentation readouts: limited
- BI connectors & semantic layer: limited
- Data collection and integration: established
- Event/stream collection & schema tools: established
- Governed metrics (definitions, lineage): partial
- Privacy filtering & differential privacy options: limited
- Predictive analytics: limited
Contentsquare Experience Analytics
- Alerting/anomaly detection: partial
- Attribution and Incrementality: partial
- Cohort, funnel, and retention analysis: partial
- Marketing/source attribution options: established
- Data analysis and interpretation: established
- MMM/experimentation readouts: limited
- BI connectors & semantic layer: limited
- Data collection and integration: strong
- Event/stream collection & schema tools: established
- Governed metrics (definitions, lineage): limited
- Privacy filtering & differential privacy options: partial
- Predictive analytics: partial
Optimizely Analytics
- Alerting/anomaly detection: not documented
- Attribution and Incrementality: partial
- Cohort, funnel, and retention analysis: limited
- Marketing/source attribution options: partial
- Data analysis and interpretation: established
- MMM/experimentation readouts: partial
- BI connectors & semantic layer: established
- Data collection and integration: established
- Event/stream collection & schema tools: not documented
- Governed metrics (definitions, lineage): partial
- Privacy filtering & differential privacy options: not documented
- Predictive analytics: partial
Glassbox
- Alerting/anomaly detection: partial
- Attribution and Incrementality: not documented
- Cohort, funnel, and retention analysis: limited
- Marketing/source attribution options: not documented
- Data analysis and interpretation: partial
- MMM/experimentation readouts: not documented
- BI connectors & semantic layer: not documented
- Data collection and integration: limited
- Event/stream collection & schema tools: not documented
- Governed metrics (definitions, lineage): not documented
- Privacy filtering & differential privacy options: limited
- Predictive analytics: not documented
Quantum Metric
- Alerting/anomaly detection: partial
- Attribution and Incrementality: not documented
- Cohort, funnel, and retention analysis: partial
- Marketing/source attribution options: not documented
- Data analysis and interpretation: established
- MMM/experimentation readouts: not documented
- BI connectors & semantic layer: not documented
- Data collection and integration: established
- Event/stream collection & schema tools: partial
- Governed metrics (definitions, lineage): not documented
- Privacy filtering & differential privacy options: not documented
- Predictive analytics: limited
Supermetrics
- Alerting/anomaly detection: partial
- Attribution and Incrementality: limited
- Cohort, funnel, and retention analysis: limited
- Marketing/source attribution options: partial
- Data analysis and interpretation: partial
- MMM/experimentation readouts: not documented
- BI connectors & semantic layer: partial
- Data collection and integration: established
- Event/stream collection & schema tools: not documented
- Governed metrics (definitions, lineage): limited
- Privacy filtering & differential privacy options: not documented
- Predictive analytics: not documented
Progress Domo
- Alerting/anomaly detection: partial
- Attribution and Incrementality: not documented
- Cohort, funnel, and retention analysis: limited
- Marketing/source attribution options: not documented
- Data analysis and interpretation: partial
- MMM/experimentation readouts: not documented
- BI connectors & semantic layer: established
- Data collection and integration: established
- Event/stream collection & schema tools: limited
- Governed metrics (definitions, lineage): partial
- Privacy filtering & differential privacy options: not documented
- Predictive analytics: partial
Looker
- Alerting/anomaly detection: not documented
- Attribution and Incrementality: not documented
- Cohort, funnel, and retention analysis: limited
- Marketing/source attribution options: not documented
- Data analysis and interpretation: partial
- MMM/experimentation readouts: not documented
- BI connectors & semantic layer: established
- Data collection and integration: partial
- Event/stream collection & schema tools: not documented
- Governed metrics (definitions, lineage): not documented
- Privacy filtering & differential privacy options: not documented
- Predictive analytics: not documented
Google Analytics 4
- Alerting/anomaly detection: not documented
- Attribution and Incrementality: not documented
- Cohort, funnel, and retention analysis: not documented
- Marketing/source attribution options: not documented
- Data analysis and interpretation: not documented
- MMM/experimentation readouts: not documented
- BI connectors & semantic layer: not documented
- Data collection and integration: not documented
- Event/stream collection & schema tools: not documented
- Governed metrics (definitions, lineage): not documented
- Privacy filtering & differential privacy options: not documented
- Predictive analytics: not documented

Employee distribution across active platforms

11_50: 1 platforms
1k_5k: 9 platforms
201_1k: 7 platforms
51_200: 3 platforms
5k_20k: 4 platforms
over_20k: 5 platforms
Not reported: 22 platforms

Revenue distribution across active platforms

100m_1b: 10 platforms
1b_10b: 6 platforms
25m_100m: 4 platforms
5m_25m: 3 platforms
over_10b: 3 platforms
under_5m: 1 platforms
Not reported: 24 platforms

Recent milestones from leading platforms

Progress Domo: Acquired Domo Inc. (2026-09-22) — Progress Software Completes Acquisition of Domo's AI and Data Platform Business. DOMO still continues as Huckleberry.ai
Funnel: Funnel.io Quadruples Revenue to $10 Million, Raises $47 Million at ... (2026-02-01) — Feb 7, 2020 ... Only 32% of respondents get to see company data more than once a ... Funnel.io revenue, customers, funding graph. Funnel.io Spends ...
Funnel: Marketing Intelligence Platform Funnel Acquires Measurement Firm ... (2026-02-01) — Jun 26, 2024 ... Funnel (www.funnel.io), the marketing intelligence platform, has today announced its acquisition of the marketing measurement company Adtriba.
Progress Domo: Progress Announces Telerik and Kendo UI Q4 2025 Releases ... (2025-12-11) — Dec 11, 2025 ... Progress Software announced the Q4 2025 release of its developer ... This release introduces Agentic AI as an active development partner through a ...
Looker: Google Cloud release notes | Google Cloud Documentation (2025-11-12) — December 04, 2025. Google SecOps Marketplace. CSV: Version 38.0 ... On November 12, 2025, we released a new version of API Gateway. API Gateway ...