Analytics & Reporting MarTech Platforms – Capability & Market Analysis Analyze Analytics & Reporting platforms by capability coverage, company size, revenue, founding year, headquarters, and recent milestones.
Overview · Analysis · Category Description and Core Capabilities View All Analytics & Reporting Platforms
Platform facts Funnel — founded 2014; headquarters: Stockholm, Sweden; revenue: 25m_100mAmplitude — founded 2012; headquarters: San Francisco, California, United States; employees: 201_1k; revenue: 100m_1bContentsquare Experience Analytics — founded 2012; headquarters: Paris, Île-de-France, France; employees: 1k_5k; revenue: 100m_1bOptimizely Analytics — founded 2010; headquarters: New York, New York, United States; employees: 1k_5k; revenue: 100m_1bGlassbox — founded 2010; headquarters: Petah Tikva, Israel; employees: 201_1kQuantum Metric — headquarters: Colorado Springs, Colorado, United StatesSupermetrics — headquarters: Helsinki, Finland; employees: 201_1k; revenue: 25m_100mLooker — founded 2012; headquarters: Mountain View, California, United States; employees: over_20k; revenue: over_10bGoogle Analytics 4 — founded 2005; headquarters: Mountain View, California, United States; employees: over_20k; revenue: over_10bFullstory — headquarters: Atlanta, Georgia, United States; employees: 51_200; revenue: 25m_100mCapability coverage Coverage is shown for the leading platforms using the category's assessed capabilities.
Funnel Alerting/anomaly detection: partial Attribution and Incrementality: strong Cohort, funnel, and retention analysis: partial Marketing/source attribution options: established Data analysis and interpretation: strong MMM/experimentation readouts: established BI connectors & semantic layer: partial Data collection and integration: strong Event/stream collection & schema tools: established Governed metrics (definitions, lineage): limited Privacy filtering & differential privacy options: limited Predictive analytics: partial Amplitude Alerting/anomaly detection: limited Attribution and Incrementality: partial Cohort, funnel, and retention analysis: established Marketing/source attribution options: partial Data analysis and interpretation: partial MMM/experimentation readouts: limited BI connectors & semantic layer: limited Data collection and integration: established Event/stream collection & schema tools: established Governed metrics (definitions, lineage): partial Privacy filtering & differential privacy options: limited Predictive analytics: limited Contentsquare Experience Analytics Alerting/anomaly detection: partial Attribution and Incrementality: partial Cohort, funnel, and retention analysis: partial Marketing/source attribution options: established Data analysis and interpretation: established MMM/experimentation readouts: limited BI connectors & semantic layer: limited Data collection and integration: strong Event/stream collection & schema tools: established Governed metrics (definitions, lineage): limited Privacy filtering & differential privacy options: partial Predictive analytics: partial Optimizely Analytics Alerting/anomaly detection: not documented Attribution and Incrementality: partial Cohort, funnel, and retention analysis: limited Marketing/source attribution options: partial Data analysis and interpretation: established MMM/experimentation readouts: partial BI connectors & semantic layer: established Data collection and integration: established Event/stream collection & schema tools: not documented Governed metrics (definitions, lineage): partial Privacy filtering & differential privacy options: not documented Predictive analytics: partial Glassbox Alerting/anomaly detection: partial Attribution and Incrementality: not documented Cohort, funnel, and retention analysis: limited Marketing/source attribution options: not documented Data analysis and interpretation: partial MMM/experimentation readouts: not documented BI connectors & semantic layer: not documented Data collection and integration: limited Event/stream collection & schema tools: not documented Governed metrics (definitions, lineage): not documented Privacy filtering & differential privacy options: limited Predictive analytics: not documented Quantum Metric Alerting/anomaly detection: partial Attribution and Incrementality: not documented Cohort, funnel, and retention analysis: partial Marketing/source attribution options: not documented Data analysis and interpretation: established MMM/experimentation readouts: not documented BI connectors & semantic layer: not documented Data collection and integration: established Event/stream collection & schema tools: partial Governed metrics (definitions, lineage): not documented Privacy filtering & differential privacy options: not documented Predictive analytics: limited Supermetrics Alerting/anomaly detection: partial Attribution and Incrementality: limited Cohort, funnel, and retention analysis: limited Marketing/source attribution options: partial Data analysis and interpretation: partial MMM/experimentation readouts: not documented BI connectors & semantic layer: partial Data collection and integration: established Event/stream collection & schema tools: not documented Governed metrics (definitions, lineage): limited Privacy filtering & differential privacy options: not documented Predictive analytics: not documented Looker Alerting/anomaly detection: not documented Attribution and Incrementality: not documented Cohort, funnel, and retention analysis: limited Marketing/source attribution options: not documented Data analysis and interpretation: partial MMM/experimentation readouts: not documented BI connectors & semantic layer: established Data collection and integration: partial Event/stream collection & schema tools: not documented Governed metrics (definitions, lineage): not documented Privacy filtering & differential privacy options: not documented Predictive analytics: not documented Google Analytics 4 Alerting/anomaly detection: not documented Attribution and Incrementality: not documented Cohort, funnel, and retention analysis: not documented Marketing/source attribution options: not documented Data analysis and interpretation: not documented MMM/experimentation readouts: not documented BI connectors & semantic layer: not documented Data collection and integration: not documented Event/stream collection & schema tools: not documented Governed metrics (definitions, lineage): not documented Privacy filtering & differential privacy options: not documented Predictive analytics: not documented Fullstory Alerting/anomaly detection: not documented Attribution and Incrementality: limited Cohort, funnel, and retention analysis: partial Marketing/source attribution options: limited Data analysis and interpretation: partial MMM/experimentation readouts: not documented BI connectors & semantic layer: not documented Data collection and integration: partial Event/stream collection & schema tools: not documented Governed metrics (definitions, lineage): not documented Privacy filtering & differential privacy options: limited Predictive analytics: not documented Employee distribution across active platforms 11_50: 1 platforms 1k_5k: 9 platforms 201_1k: 7 platforms 51_200: 3 platforms 5k_20k: 4 platforms over_20k: 5 platforms Not reported: 22 platforms Revenue distribution across active platforms 100m_1b: 10 platforms 1b_10b: 6 platforms 25m_100m: 4 platforms 5m_25m: 3 platforms over_10b: 3 platforms under_5m: 1 platforms Not reported: 24 platforms Recent milestones from leading platforms Funnel : Funnel.io Quadruples Revenue to $10 Million, Raises $47 Million at ... (2026-02-01) — Feb 7, 2020 ... Only 32% of respondents get to see company data more than once a ... Funnel.io revenue, customers, funding graph. Funnel.io Spends ...Funnel : Marketing Intelligence Platform Funnel Acquires Measurement Firm ... (2026-02-01) — Jun 26, 2024 ... Funnel (www.funnel.io), the marketing intelligence platform, has today announced its acquisition of the marketing measurement company Adtriba.Looker : Google Cloud release notes | Google Cloud Documentation (2025-11-12) — December 04, 2025. Google SecOps Marketplace. CSV: Version 38.0 ... On November 12, 2025, we released a new version of API Gateway. API Gateway ...Google Analytics 4 : Google Cloud release notes | Google Cloud Documentation (2025-11-12) — December 04, 2025. Google SecOps Marketplace. CSV: Version 38.0 ... On November 12, 2025, we released a new version of API Gateway. API Gateway ...Glassbox : Glassbox Acquires Business Monitoring and Analytics Specialist ... (2025-11-10) — Nov 10, 2025 ... Digital experience analytics provider Glassbox announced its acquisition ... company's cloud cost management platform. Designed to meet the needs ...